Welcome to the Republic... We're a new kind of agency, powered by 10 million creators. We’re over-throwing traditional regimes of how brands and agencies make ads, and instead we’re mobilising a global citizen army of craft-driven Creator-Makers from social, who in collaboration with our creative direction and everyone’s ideas, will revolutionise your brand. This is democracy of creativity. Liberté, fraternité, agilité, and a nice cup of tea.
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We are...
Led by Julie and Lucas, with a combined experience of 50 years as Creative Directors in advertising. We've helped Nike in London, Coke in Madrid, Gucci in Paris and P&G in NYC. We've made huge traditional campaigns at agencies like Mother & W+K, innovation projects at agencies like R/GA, and led teams in-house at Meta, helping brands to realise their potential on social. And as Creator-Makers ourselves we'll bring the ideas, source the best maker talent (including AI), and get game-changing results.
You are...
You're a brand, large or small, that knows they need to 'do' social, but isn't wowing audiences with it yet. You're over the old way of expensive and endless content calendars of more social 'meh'. And instead you know there is an opportunity to build your brand, and not 'shopping channel' style. You want an agency that understands your audience and ambitions, is able to deliver huge craft for small screens, and will make your brand famous, in social and beyond.
We're about three things...
Creators
Creators
Our citizens are social-first creative revolutionaries, experts in their craft and the language of social, but not in brands. We'll collaborate to deliver perfect ideas, execution and results (including using AI).
Craft
Craft
Craft stops scrolls and sticks in the mind. Our leadership are expert Creative Directors (and Creator-Makers ourselves), guiding ideas, finding creators and honing craft, leading production and delivery.
Culture
Culture
As a global distributed network we are everywhere, so can pull in the right cultural experts in whatever & whoever you need. So the makers truly 'get' (and often are) your audience, and always truly 'get' social.
Recent projects include...
Chilly's
Chilly's
BIG BRAND CAMPAIGNS
As an ongoing partnership with the supercool (literally) water bottle brand Chilly's this is one of a number of projects for seasonal campaigns across their range of products using a range of traditional and AI Creators. Chilly's understands that socially-originated content doesn't have to stay on social, it can be used in OOH, press and beyond.
Adobe, Real Madrid & Bayern Munich
Adobe, Real Madrid & Bayern Munich
SOCIAL WITH PURPOSE
For Adobe and working with social Creator-Maker typography hero Mat Voyce, and Creator-Maker poet Deva, this duo of social videos and tools celebrated the women's game. Shortlisted for awards it got 3M total interactions. 14.3M total impressions. 51,700 engagements.
Breathe for India
Breathe for India
LIVE FUNDRAISING
Using international Yoga Creators/Influencers we created the world's biggest yoga class, live across all the socials to fundraise for Covid relief in India. The classes clocked-up 12.5K watch hours and drew celebrity participants all over the world.
Creator-Maker illustrator Ruchita Bait created the branding/identity and social assets.
Kami & Down Syndrome International
Kami & Down Syndrome International
3x CANNES LION WINNER
Working with Forsman & Bodenfors and digital modelling agency & Creator-Makers Digitaals (and winning 3 gongs at Cannes) we helped create a truly inclusive virtual influencer / creator, created from hundreds of real women with Down's, including her very own writer/exec producer, all for Down's Syndrome International.
Infectious Generosity & TED
Infectious Generosity & TED
SCALED-UP SOCIAL
Working with the TED Talks founder we created 101 pieces of social content using Creators for his book launch and his podcast's social media. Using different AI tools and traditional craft production methods were able to spread the generous message and inspire others.
Drop Dead Generous
Drop Dead Generous
LAUNCHING A BRAND
For the launch of social experiment project and fund – Drop Dead Generous – we enlisted and guided 20 Creators to create assets for the brand to be used across the website, social and comms. Matching with their generous ethos we supported up-and-coming makers with this 'big break' project who then each went on to get a further grant for their own generous project.
Republic of Ideas stands in the void between traditional agencies that don't get social, social agencies that don't get craft, influencer agencies that don't get ideas... We're igniting a revolution where creators, craft and culture unite. Let creativity reign!
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